The And New Zealand Media Essay - 1329 Words

This essay will demonstrate how both American and New Zealand media outlets shape and filter all their stories and decide what people see and think about, and how to think about certain stories; also known as ‘Agenda Setting’. New Zealand and America interpret news completely differently, what is important in America may have zero relevance to New Zealand media and vis versa. Agenda-setting is more obvious in the New York times, they report on specific events to endorse and highlight events or issues in an attempt persuade their audiences how to think and feel about the stories. Whereas New Zealand news outlets have a less hidden agenda, trying to remain unbiased in their reporting and changing the layout and topics on their homepage continuously. This essay will be supported through Severin Tankard’s discussion of Media Framing in Effects of Mass Communication, and also in Jim Macnamara’s concept of agenda setting in Media Effects: A Review of 50 years of Research, and lastly, M.E. McComb’s theory of agenda setting in The Agenda-Setting function of Mass Media. The New York times focused on current events of the Olympics and Donald Trump with the presidential campaign, more serious and hard news. Whereas Stuff reported on human interest stories and aimless national and international news. Example being in the NY times, the two long main stories on both days are referring to the Olympics and Michael Phelps. But Stuff only mentioned Phelps winning gold once withShow MoreRelatedNew Zealands Acceptance of the Importance of Privacy Essay1705 Words   |  7 Pagesprivacy tort, New Zealand has recently taken the step of accepting privacy as a free-standing tort in it’s own right. I will discuss the legislative environment which led to this New Zealand development, the case which finally brought about the acceptance and discuss just how this new tort and susbsequnt decisions will affect the media. 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